If done correctly, sales Social Media is one of the best ways to market your book. Once you understand your personal brand, you can share it with your audience. To be effective, capsule you need to know your audience and where they hang out. What platforms do they use? When do they check Facebook or Google+? Do they follow Twitter or do they prefer visual input with YouTube, Instagram or Pinterest?
With a good picture of your potential readers in mind, what kind of content do you want to produce?
These are a few of the first steps to set up a successful social media campaign. I am a graduate of the Social Media Management Certificate program and can use that knowledge to help you reach your readers.